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How to become a Marketing Manager in South Africa

Plans marketing strategy, manages campaigns and grows brand, lead generation and customer demand.

Step-by-step path

  1. STEP 1
    Education
    Marketing, business or communications qualification
    1–6 yrs
  2. STEP 2
    Entry job
    First role: Marketing Coordinator
    0–2 yrs
  3. STEP 3
    Mid-level growth
    Move into: Marketing Specialist
    3–6 yrs
  4. STEP 4
    Senior transition
    Reach: Marketing Manager
    7+ yrs

Time estimate

Total typical time to senior level
~ 7–10 years
Education marketing, business or communications qualification, then practical experience.

Salary growth timeline

Year 1
R28 000
/month
Year 5
R65 000
/month
Year 10
R105 000
/month

Required skills by stage

FOUNDATIONAL
  • Digital campaignsHigh
  • Brand designMedium
MID-CAREER
  • Brand designMedium
  • AnalyticsHigh
SENIOR
  • AnalyticsHigh
  • Client managementMedium

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